Clothing Photography

How To Take Photos For Clothing Website – Pro Photography Guidelines

When you photograph clothing for your website, you surely want to get it as perfect as you can. This could be the difference between closing that sale and jumping from a potential customer page. Would you like to know how to take photos for clothing website professionally?

Different people follow random ways to take photos for their websites. Within a few minutes, you will learn how to capture high-quality photos that will stand out from competitors. I will now try to highlight the steps by steps guidelines to do clothing photography. So, let’s get started.

How To Take Photos For Clothing Website Like A PRO Photographer

First of all, you have to fill in some basic requirements. That will be helpful to take better photos for clothing website.

1. Proper Lighting

Extra light and low light do not allow you to take good pictures. So proper lighting is very important for photographs.

Proper Lighting

2. Well Prepared Presentation Conditions of the Clothes

Take new clothes for presentation and iron them well. New clothes and ironed clothes are more likely to be picked up by the customer if they are nicely presented to the customer.

Know More: How to Take Pictures of Clothes without the Mannequin

3. Right Quantity Image

4 to 7 pictures are enough to explain to the client about the product. You can use different views for a better demonstration.

4. Proper Angle

 Take pictures from every angle and proper of your dress. In this way, buyers can understand the design done by the designers. The most popular way is the 45-degree angle or 90-degree angle to take pictures.



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5. Consistency

When each item is one of a kind, a significant number of them are sold at the edge of a similar web-based business store—achieving a sense of reliability, consistency, and polishing approach by correcting their delivery shots reliably.

6. Storytelling

Include the main interest group styles as much as expected – be it as a model or without doing much in shooting or with a certain basis to the image. Repeating a story through garments photography is not only imaginable but deeply prudent to create a state of separation in the eyes of the client.

Now, we are going to proceed to the photoshoot steps.

7 Steps to Capture Beautiful Photos For Online Clothing Store

1. Plan Your Shots

Even before you start collecting tools you need to figure out what the purpose and style of your shoot are. Then, it’s time to answer some important questions like what is your assistant doing, what are the editing plans, and what about your timeline for launching your new pictures.

You have to answer such questions first. You can then start creating a list of tools. Products and props you need to create your vision.

2. Recheck The Tool List

Before you fix your photoshoot schedule and plan, don’t forget to carry necessary equipment that we have mentioned. Check your tool list and then check it again.

Setup Studio

3. Set up Your Studio

The day before the shoot: Find out where your photo shoot will be. Are you renting a place or doing it at home? In which room do you do it? Where are the best windows for lighting?

You can set up your equipment after figuring out your shoot location. If necessary you set up everything before the shooting day to give yourself time to adjust the location or equipment. Make sure that the surface of the photography studio is neat and clean.

5. Prepare Your Product

Days before shooting: Prepare your product. This means making sure you have the perfect item for shooting. Steam any clothing item. Polish any jewelry. Buy any props. Make a list of the order in which you are shooting so that you do not miss a single shot on the day of your shooting.

5. Style Your Set

You already have the props and the products. And you have plans. Now it’s time to put everything together and make your vision come alive! Days before Shooting: Try different ways to style your set.

These can be low-key brains on your kitchen table. Check out the different ideas and take a quick reference picture with your favorite scene with your smartphone. That way you know exactly what you want to do on the day of the shooting.

6. Shoot Photo For Clothing Website

Ok, all right. The day has come and you are ready and ready for your photo shoot. That’s the fun part – so be creative and enjoy it! Make sure you’ve got different angles and groupings for your product: front.

7. Edit Photos Before Uploading on Website

After taking all the product images you should edit those images. Photo editing is very important if you want to make those products more attractive. So, edit photos of the products and make them more attractive to the customers. It will have a big impact on the user experience.

Clothing Photography: How to Take Beautiful Apparel Photos For Clothing Website?

There are several things to keep in mind when it comes to taking beautiful pictures of apparel products. You can follow the following steps to take beautiful Apparel Product Photos for your online store.

Prepare Garments

  • Prepare Garments Product Before Photoshoot

Preparation and well presentation is the key to getting perfect-looking garment item photos. That’s the basic plan you have to start with. Before capturing photos, put some effort into decorating the product to present it cleanly. It will improve the quality of clothing photos.

  • Don’t Put Clothes On The Floor

Sometimes you hurry in capturing product photos and put clothes on the floor here and there.  That’s not the proper way to represent garment items. It will be better to use the ghost mannequin technique to photograph clothing products.

If you want to go for flat lay photography, clean the surface before placing clothes on it. Otherwise, clothing items may get dirty. Besides, it will make the post-processing work difficult. 

  • Make The Unusual Shape Smooth

The shape of garments items has a big impact on the viewer’s mind to take a positive approach. Therefore, you need to assure that you’re presenting the dress in proper shape. When you’re going to fold the sleeve, do it nicely so it looks natural. Otherwise, viewers won’t get attracted to the unusual shape.

  • Good Lighting And Accurate Camera Perspective

The ultimate goal of capturing beautiful photos is to attract potential buyers and generate more sales. It needs two major elements.

Those two key elements are the right camera perspective and good enough lighting.

When you combine those two elements, it will make your photos highly appealing. Professional photographers will have access to a wide range of photography tools to assemble the best setup. You need to practice more and more to utilize light setup and camera perspective.

Beginners Guide for Clothing Photography- Step by Step Guideline For Online Store Photos

As a beginner, you must consider some points about clothing photography. These will act as guidelines for your work. For acquiring the best output, there is no alternative to those. Let us know about the guidelines step by step.

Step 1: Preparing the Clothes

Generally, it is our motive to capture the best quality image for the clothing samples. Due to storage and transport sometimes, we face some unwanted issues with our clothes. Like wrinkle, stain, worn or crease lookup, or other visible defects.

Many professional photographers use various photography-related tools or editing software to remove those. Never do this. Before capturing the photo, always try to recover those issues. After the removal of the issue, take photos of the clothes as near as possible. Zoom in and out of those photos and check if there is an issue with them or not.

Step 2: Set up of Photo Studio

It is best to fix an area to use as a photo studio. It may be a small room or part of a room. Arrange an area and equip it with essential tools like a tripod, camera, C-stand, white wall, natural lighting system, and duct tape. It will ensure a comfort zone for clothing photoshoots.

Step3: Light Positioning

 Proper light positioning is also a vital part. You should take all the internal and external lighting kits for it. It helps to get the desired photo you want. If you are going to use natural light, you should keep the clothes near the window. Here, you will not face so many difficulties. You need to follow some procedures to get another set up like moonlight setup, strobe, or something like this.

Step 4: Styling

You can take the image in many styles. The primary purpose is to represent the clothes. Some of the most used stylings are models, mannequins, hanging approval, flat lay, etc. Depending on your requirement and type of clothes you can select those.

Camera Setup

Step 5: Camera Setup

Due to the lack of a proper camera setup, all of your efforts may fail. You cannot prove your talent here. So, you must know about some essential topics that will support you to make professional photography. These are ISO, aperture, and white balance. They will make your camera setup perfect.

Step 6: Photo Capturing  

Photo capturing is the most crucial step of clothing photography. Focus on your clothes properly and take the shot. You should take as many as you want. It is beneficial to bring the best image. Try to capture it from different angles of the product. Supplying many photos creates a positive impact on customers towards the development. So be careful about this.

Step 7: Finalization

Finally, you need to do some tasks to finalize the images for the web. To give the image a professional lookup, you need to consider alignment, cropping, changing background, color correction, etc. You can keep the record of finalization if you want.



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Important Items for Taking Better Pictures

  • Camera

A good camera is a prominent and first element for taking beautiful pictures of your clothes. You have to take a picture with the camera. You choose a good quality camera, Or you can take good pictures with your smartphone.


  • Tripod

When taking a picture with the camera in hand, it is normal for the image to be damaged by shaking hands. So it would help if you had a tripod to take perfect pictures. You can fix your camera and take beautiful pictures, as it is the size of a tripod. You can fit it according to the height according to your facility. And put a camera in it and frame clothes, take pictures quickly.

  • Lighting Sources

Lighting is probably the single most significant factor influencing the quality of your pictures. If there isn’t enough light, then everything turns into darkness. On the other hand, if there is too much light, then shadows start appearing everywhere. You need just the perfect amount of light to make your photos pop!

You need at least one source of light, preferably two sources if possible. And they should both point toward each other so that their shadows overlap. That way, you get nice soft shadow edges.

If you only have one lighting kit, try using something white. Or use flash. Flash works best from above because it creates hard lines instead of soft ones. Also, I find that it gives better results when used close-up.

  • Foam Boards

If you shoot with windows or artificial light, the product always has a shade. It’s usually too dark to make a good picture. You can place a white foam board to bring the light back into the shade.

  • Clamps or Tape

If you decide to do a photoshoot on the table, you should use tape or clamps in place to keep your foam board and broom.

  • Mannequin

The invisible mannequin is the most popular way of displaying clothes in online stores, and it’s also one of the easiest methods for creating virtual images of garments. The only downside with this procedure is that it requires a dummy or model, which can be pretty expensive if you don’t have any experience using them.

  • Model

The most effective way to photograph clothing is to use a model. You can hire a professional model if you have a reasonable budget because a model can present your clothes to the customer perfectly.

Take Better Photos For Clothing Website -Tips and Tricks

1) Lighting

Lighting can make or break any picture. If you don’t have enough light, then everything else becomes irrelevant.

2) Backgrounds

The background doesn’t necessarily have to be plain black either. Try putting something interesting behind your model. A wall, a window frame, or even a piece of furniture can work nicely. You can also use a white background for perfect images. Just keep in mind that whatever goes behind your subject has to stay out of focus.

3) Composition

The composition itself is essential too. There are several different ways to compose a photo. One example would have your main subject right in front of the camera lens. Another option could be placing your subject off-center.

In between those options lies a whole range of possibilities. Experimentation is key here. What looks good? Which parts look boring? How does it feel? Is it balanced? Does it fit together somehow? These questions help you figure out which compositions work best for you.

4) Focus

This might seem obvious, but sometimes people forget to pay attention to it. Make sure that all elements within your image are sharply focused. Even though most cameras nowadays allow autofocus, it still takes time to adjust the settings correctly. Don’t worry; once you keep the hang of it, focusing shouldn’t be much of a problem anymore.

Hanger Photography

5) Framing

Framing is another aspect where experimentation pays off big time. Have fun playing around with various shapes and sizes. Some examples include square frames, circles, triangles, rectangles, etc. Again, experiment with them until you find something that feels natural.

6) Movement

Movement adds life to almost every photograph. Whether it’s the movement by hand, body movements, facial expressions, or anything else, all these add interest and spice to otherwise dull images.



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7) Color

Color is also a massive part of making photographs appealing. Think about red, yellow, blue, green, orange, purple, pink, brown, grey, silver, gold, etc. They all play a role in creating moods and emotions. For instance, bright colors tend to produce energy while dark tones calm down the atmosphere.

8) Perspective

Perspective plays a significant role in determining whether a particular scene appears realistic or not. When photographing objects, perspective helps us understand the depth. It makes things appear closer than they are.

9) Exposure

Exposure refers to the brightness level of each pixel on your sensor. Exposure controls what details we see in our picture. Too little light means nothing shows up at all. While too much light causes overexposure and results in washed-out colors and blown highlights/shadows.

10) Aperture

The aperture setting determines how large the opening is on top of your lens. Smaller openings mean brighter scenes. Larger ones cause darker shots. Of course, crack works well alongside shutter speed.

Shutter speed tells the camera when to open and close the iris. Faster speeds let less light pass through, resulting in lower exposures. Slower speeds allow more light to enter, which leads to higher exposures.

11) ISO

ISO stands for International Organization for Standardization. In layman’s terms, it simply refers to sensitivity levels. Higher ISOs result in better low-light performance. Lower ISOs produce grainier images.

12) White Balance

White balance adjusts color temperature based on ambient conditions. Warm temperatures look reddish, and cool ones turn bluish. WB can either be automatic or manual. Computerized white balancing uses pre-programmed settings depending on the type of light source. Manual white balancing allows you to adjust the color temperature yourself manually.


How to take photos for clothing websites- is it still a mysterious question to you? I don’t think so. From now on, you can take better photos to attract more potential buyers to your website.

If you need professional image editing services for your clothing website, feel free to contact Clipping Way.



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