Clothing Photography

How To Do Clothing Photography: The Ultimate Guide For Beginners!

When you photograph clothing for your eCommerce store, you surely want to get it as perfect as you can. This could be the difference between closing that sale and jumping from a potential customer page.

If you are new to the world of clothing photography then don’t get worried. There is so much to learn but there are so many great resources at your fingertips. In the case of clothing photography, you just need to know about introductory tips to photographing clothing apparel.

If you don’t know how to do clothing photography then this article is ideal for you. I will now try to highlight the steps by steps guidelines to do clothing photography in this article. So let’s get started.

Do you want to shoot clothing photography for a website e-commerce store business? You take pictures that are inviting, so your clients need to purchase what you’re selling! It’s time to radiate your cloth through delightful photography with this essential advancement. A cloth photoshoot for e-commerce to be successful. Must meet some basic requirements:

Proper Lighting

1. Proper Lighting

Extra light and low light do not allow you to take good pictures. So proper lighting is very important for photographs.

Know More: How to Take Pictures of Clothes without the Mannequin

2. Well Prepared Presentation Conditions of the Cloth

Take new clothes for presentation and iron them well. New clothes and ironed clothes are more likely to be picked up by the customer if they are nicely presented to the customer.



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3. Right Quantity Image

4 to 7 pictures are enough to explain to the client about the product.

4. Proper Angle

Take pictures from every angle and proper of your dress. In this way, buyers can understand the design done by the designers. The most popular way is 45-degree angle or 90-degree angle to take pictures.

5. Consistency

When each item is one of a kind, a significant number of them are sold at the edge of a similar web-based business store—achieving a sense of reliability, consistency, and polishing approach by correcting their delivery shots reliably.

6. Storytelling

Include the main interest group styles as much as expected – be it as a model or without doing much in shooting or with a certain basis to the image. Repeating a story through garments photography is not only imaginable but deeply prudent to create a state of separation in the eyes of the client.

7 Steps to Create Amazing Clothing Photography

1. Plan Your Shots

Even before you start collecting tools you need to figure out what the purpose and style of your shoot are you need to determine is there any need of images for social media or your eCommerce store?

Now it’s time to answer some important questions like what is your assistant doing, what is the editing plans, what about your timeline for launching your new pictures? You have to answer such questions first. You can then start creating a list of tools. Products and props you need to create your vision.

2. Collect Your Tools

You need to make sure you have all the proper equipment you need before the shooting day to ensure a smooth and efficient process. Check your tool list and then check it again.

Setup Studio


3. Set up Your Studio

The day before the shoot: Find out where your photoshoot will be. Are you renting a place or doing it at home? In which room do you do it? Where are the best windows for lighting?

You can set up your equipment after figuring out your shoot location. If necessary you set up everything before the shooting day to give yourself time to adjust the location or equipment. Make sure that the surface of the photography studio is neat and clean.

4. Prepare Your Product

Days before shooting: Prepare your product. This means making sure you have the perfect item for shooting. Steam any clothing item. Polish any jewelry. Buy any props. Make a list of the order in which you are shooting so that you do not miss a single shot on the day of your shooting.

5. Style Your Set

You already have the props and the products. And you have plans. Now it’s time to put everything together and make your vision come alive! Days before Shooting: Try different ways to style your set.

These can be low-key brains on your kitchen table. Check out the different ideas and take a quick reference picture with your favorite scene with your smartphone. That way you know exactly what you want to do on the day of the shooting.

6. Shoot

Ok, all right. The day has come and you are ready and ready for your photo shoot. That’s the fun part – so be creative and enjoy it! Make sure you’ve got different angles and groupings for your product: front.

7. Photos

After taking all the product images you should edit those images. Photo editing is very important if you want to make those products more attractive. So, edit photos of the products and make them more attractive to the customers. It will play a big impact on user experience.

Clothing Photography: How to Take Beautiful Apparel Photos of the Product?

There are several things to keep in mind when it comes to taking beautiful pictures of different products. You can follow the following steps to take beautiful Apparel Product Photos.

Prepare Garments

Prepare And Present Your Garments

Even before you start shooting, try to prepare your outfit well. For example, dress the dress and present it in a way that looks attractive. The ultimate goal of selling should always be front and center.

Preparation can only be a small investment of energy, but you will see a big difference. Post-processing and photography will be smoother and will save you cash and time.

Avoid Flooring On The Floor

Clothing photography takes a gold key from the salesperson. The key is that your outfit should always be well presented when shooting. With costume photography, most of the time, the goal is to sell it anyway.

You want to persuade customers to buy your clothing, so you should not recklessly throw it on the floor and take pictures. You want to focus on how the camera captures the inside and outside of the garment.

It may seem obvious, but you want to remove clothing price tags and stickers when you take a picture of it. You can remove the stickers during processing after the photos, but you can avoid the extra effort and preparation of the garment with a simple removal. You want everything to be presented in a normal and clean fashion.

Make The Unusual Shape Smooth

The image should have some symmetry when you present it for the image. For example, you don’t want folds to look unusual. Make it as beautiful as possible on the ghost mannequin or model.

The more natural it looks, the more beautiful it will become and you don’t have to do as much post-processing.

To add naturalness, tools like pins, pegs, and needles can help with this. You may need to re-style it to give it a better shape. These tools are readily available and the end result will almost always look good if you wore the dress casually.

Good Lighting And Accurate Camera Perspective

You’ll be amazed at what great lighting and nice camera angles can do for your photos. Make sure that you have an accurate color cast for clothing product photography. Choose accurate colors for each product and then a picture of them.

Whether you want to buy a dress or hire a professional model for your wardrobe, the key is to convert it into sales. A good picture of you has two key elements: the right camera perspective and good enough lighting.

Professional photographers will have access to a wide range of photography tools to assemble the best setup. However, as an amateur photographer, you may not have an investment budget, and if you do, you will still not have the same skills.

Beginners Guide for Clothing Photography- Step by Step Guideline

As a beginner, you must consider some points about clothing photography. These will act as guidelines for your work. For acquiring the best output, there is no alternative to those. Let us know about the guidelines step by step.

Step 1: Preparing to Cloth

Generally, it is our motive to capture the best quality image for the clothing samples. Due to storage and transport sometimes we face some unwanted issues with our clothes. Like wrinkle, stain, worn or crease lookup, or other visible defects.

Many professional photographers use various photography-related tools or editing software to remove those. Never do this. Before capturing the photo, always try to recover those issues. After the removal of the issue, take photos of the clothes as near as possible. Zoom in and out those photos and check if there is an issue with it or not.

Step 2: Set up of Photo Studio

It is best to fix an area to use as a photo studio. It may be a small room or part of a room. Arrange an area and equip it with essential tools like a tripod, camera, C-stand, white wall, natural lighting system, and duct tape. It will ensure a comfort zone for clothing photoshoots.

Step3: Light Positioning

Proper light positioning is also a vital part. You should take all the internal and external lighting kit for it. It helps to get the desired photo you want. If you are going to use natural light, you should keep the clothes near the window. Here, you will not face so many difficulties. You need to follow some procedures to get another set up like moonlight setup, strobe, or something like this.

Step 4: Styling

You can take the image in many styles. The primary purpose is to represent the clothes. Some of the most used stylings are models, mannequins, hanging approval, flat lay, etc. Depending on your requirement and type of clothes you can select those.

Camera Setup

Step 5: Camera Setup

Due to the lack of a proper camera setup, all of your efforts may fail. You can not prove your talent here. So you must know about some essential topics that will support you to make professional photography. These are ISO, aperture, and white balance. They will Make your camera setup perfect.

Step 6: Photo Capturing

Photo capturing is the most crucial step of clothing photography. Focus on your clothes properly and take the shot. You should take as many as you want. It is beneficial to bring the best image. Try to capture from different angles of the product. Supplying many photos creates a positive impact on customers towards the development. So be careful about this.

Step 7: Finalization

Finally, you need to do some tasks to finalize the images for the web. To give the image a professional lookup, you need to consider alignment, cropping, changing background, color correction, etc. You can keep the record of finalization if you want.



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Important Items for Clothing Photography


A good camera is a prominent and first element for taking beautiful pictures of your clothes. You have to take a picture with the camera. You choose a good quality camera, Or you can take good pictures with your smartphone.



When taking a picture with the camera in hand, it is normal for the image to be damaged by shaking hands. So it would help if you had a tripod to take perfect pictures. You can fix your camera and take beautiful pictures, as it is the size of the tripod. You can fit it according to the height according to your facility. And put a camera in it and frame clothes, take pictures quickly.

Lighting Sources

Lighting is probably the single most significant factor influencing the quality of your pictures. If there isn’t enough light, then everything turns into darkness. On the other hand, if there is too much light, then shadows start appearing everywhere. You need just the perfect amount of light to make your photos pop!

You need at least one source of light, preferably two sources if possible. And they should both point towards each other so that their shadows overlap. That way, you get nice soft shadow edges.

If you only have one lighting kit, try using something white. Or use flash. Flash works best from above because it creates hard lines instead of soft ones. Also, I find that it gives better results when used close up.

Foam Boards

If you shoot with windows or artificial light, the product always has a shade. It’s usually too dark to make a good picture. You can place a white foam board to bring the light back into the shade.

Clamps or Tape

If you decide to do a photoshoot on the table, you will want tape or clamps in place to keep your foam board and broom.


The invisible mannequin is the most popular way of displaying clothes in online stores, and it’s also one of the easiest methods for creating virtual images of garments. The only downside with this procedure is that it requires a dummy or model, which can be pretty expensive if you don’t have any experience using them.


The most effective way to photograph clothing is to use a model. You can hire a professional model if you have a reasonable budget because a model can present your clothes to the customer perfectly.

How to Set Up the Equipment for Clothing Photography

You need to Set Up the equipment for Clothing Photography. It is an essential problem now that photography creates excellent photography.

Clothing photography equipment settings are the most helpful feature, and the proper setup gives you the best photographs. So, let clothing photography equipment set up ideas you can do at your home and shoot your apparel product without going outside.

● Camera Settings

The best need for costume photography is a good camera. Must use different camera settings for each scene. The camera settings have to be adjusted to get enough light. To capture specific images using ISO, fast shutter speed, and high F stop make the flat lay photoshoot more accurate.

● Use Textures

Add texture to make the image of your clothes unique. It looks great. Adding this texture reveals a simple image to the audience as a masterpiece. To add texture to the fabric image, you can determine the light, size, size in the picture.

● Photography Equipment

Promote pictures of clothes on social media, so keep basic flat clothing photography kits with you, such as a tripod, a camera, and more accessories, including a lens. Shoot using a tripod for shooting down and taking amazing pictures.

What are the Common Mistakes in Clothing and Apparel Photography

As a fashion photographer, your job is first to fix the basics and then work on modern trends. To help you work on clothing and apparel photography basics, here is a list of mistakes to avoid at all costs.

Garments Are Not Preparing:

The primary purpose of product photography is to attract customers to your product page. In other words, your product should be as attractive as possible. This is why you should concern about the aperture settings.

No matter how good the product photographer or photography is, if the product itself is not thoroughly prepared for the photo, it will never give the expected results.


Hanger Photography

Using Flat-Lay Photography or Hanger Photography

Photographers in e-commerce stores, clothing online retailers, and fashion segments continue to display their products on flat or hangers. Although this photography has worked in the past, the e-commerce industry and consumers have evolved a lot.

Insufficient Light

Insufficient light does not damage the brightness of any product. If the lighting is not adequate, the images will appear unpublished, which will significantly affect their appearance and appeal in the eyes of consumers. Natural sunlight and bright lighting are usually ideal for fashion products.

Non-Commercial Photo Editing

Like flat-lay and hanger photography, providing just one or two pictures of your product will no longer work. The lower the number of product photographs, the more difficult it will be for buyers to wear the product themselves or understand its quality.

Providing Only Some Images

Many store Owners prepare their products adequately before the shooting, ensuring proper lighting and camera settings for high-quality images. But their product images still fail to get the expected engagement. It may be due to your limited image editing time and skills.

JPEG Photography

The JPEG format is excellent for taking pictures you want to upload to your social networking account. The pictures look great and don’t take up much storage space. However, it is not the best choice for professional clothing and cloth photography.

Clothing Photography -Tips and Tricks

Sometimes it helps to take multiple shots until you get exactly what you want. I’m going to show you a few tips and tricks for taking great photos of your clothes. This is not about the technical aspects, but instead on what makes good pictures in general. It will be more like an art than a science!

1) Lighting

Lighting can make or break any picture. If you don’t have enough light, then everything else becomes irrelevant.

2) Backgrounds

The background doesn’t necessarily have to be plain black either. Try putting something interesting behind your model. A wall, a window frame, even a piece of furniture can work nicely. You can also use white background for perfect images. Just keep in mind that whatever goes behind your subject has to stay out of focus.

3) Composition

The composition itself is essential too. There are several different ways to compose a photo. One example would have your main subject right in front of the camera lens. Another option could be placing your subject off-center.

In between those options lies a whole range of possibilities. Experimentation is key here. What looks good? Which parts look boring? How does it feel? Is it balanced? Does it fit together somehow? These questions help you figure out which compositions work best for you.

4) Focus

This might seem obvious, but sometimes people forget to pay attention to it. Make sure that all elements within your image are sharply focused. Even though most cameras nowadays allow autofocus, it still takes time to adjust the settings correctly. Don’t worry; once you keep the hang of it, focusing shouldn’t be much of a problem anymore.

5) Framing

Framing is another aspect where experimentation pays off big time. Have fun playing around with various shapes and sizes. Some examples include square frames, circles, triangles, rectangles, etc. Again, experiment with them until you find something that feels natural.

6) Movement

Movement adds life to almost every photograph. Whether it’s the movement by hand, body movements, facial expressions, or anything else, all these add interest and spice to otherwise dull images.

7) Color

Color is also a massive part of making photographs appealing. Think about red, yellow, blue, green, orange, purple, pink, brown, grey, silver, gold, etc. They all play a role in creating moods and emotions. For instance, bright colors tend to produce energy while dark tones calm down the atmosphere.

8) Perspective

Perspective plays a significant role in determining whether a particular scene appears realistic or not. When photographing objects, perspective helps us understand depth. It makes things appear closer than they are.

9) Exposure

Exposure refers to the brightness level of each pixel on your sensor. Exposure controls what details we see in our picture. Too little light means nothing shows up at all. While too much light causes overexposure and results in washed-out colors and blown highlights/shadows.

10) Aperture

Aperture setting determines how large the opening is on top of your lens. Smaller openings mean brighter scenes. Larger ones cause darker shots. Of course, crack works well alongside shutter speed.

Shutter speed tells the camera when to open and close the iris. Faster speeds let less light pass through, resulting in lower exposures. Slower speeds allow more light to enter, which leads to higher exposures.

11) ISO

ISO stands for International Organization for Standardization. In layman’s terms, it simply refers to sensitivity levels. Higher ISOs result in better low-light performance. Lower ISOs produce grainier images.



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12) White Balance

White balance adjusts color temperature based on ambient conditions. Warm temperatures look reddish, and cool ones turn bluish. WB can either be automatic or manual. Computerized white balancing uses pre-programmed settings depending on the type of light source. Manual white balancing allows you to adjust the color temperature yourself manually.


How to do clothing photography? So start practicing what you have learned. In this, you will see the difference in the quality of your photograph. Clothing photography is always an option at some stage of business development.

Have a tip or a good practice to share, which has worked for you. You need to gain more in-depth knowledge of product photography. Don’t get stuck with a product shoot plan. You may need a quote for your upcoming photo shoot. Feel free to contact Clipping Way for your captured photo editing.

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