The E-commerce clothing market is estimated to be more than $1400 billion in 2022. The apparel products market size is growing significantly by nearly 10% every year. To compete here, you need to be at your absolute best when it comes to clothing photography for ecommerce.
So, if you are interested in enhancing your clothing store engagement and sale, you have to showcase clothing photography properly. So, you have to know how to capture your apparel item photos in a professional way.
Here I will try to discuss everything that you need to know about clothing photography for ecommerce clothing stores. Hopefully, you’ll get more customers’ attention after implementing those photography tips for online clothing stores.
So, let’s go through it.
Clothing Photography For E-commerce: A to Z Guidelines To Capture Beautiful Clothing Pictures
Step 1: Choose Clothing Photography Pattern For Your Online Apparel Store
There are different ways to display and promote apparel products. Basically, there are three different methods to take clothing pictures.
Those photography methods are: using a mannequin, hiring a model, and using the flat lay photography technique. Firstly, you have to decide on which method you would like to approach your products to potential customers.
6 out of the 10 online clothing product buyers get interested in a dress when you showcase the picture without a distracting busy background. So, you have to be selective about choosing the background.
Considering the budget, time and effort it’ll be better to use a mannequin to take apparel pictures. Later on, you can remove the mannequin from photography with Ghost Mannequin Service.
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Step 2: Make Your Clothing Photography Equipment Ready
In the 2nd step, you need to focus on your photography equipment such as camera, lens, light, tripod, and other photography kits. You need to have a camera that is suitable for product photography. Also, you should use a tripod so that you don’t have to deal with shaky photos.
Besides, you have to use lighting equipment according to the product color. Some apparel items look great in natural light. You can shoot them in sunlight or beside windows.
On the other hand, light-colored clothes look fancier in studio lights. Keep everything ready so you don’t have to move here and there while capturing pictures.
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Step 3: Display Clothing Product
Now, you have to take a neat and clean dress for the photoshoot. Make sure that there is no dust, unnecessary marks, and wrinkles. Overall, the product’s photo should symbolize its original look. Do ironing before you showcase a dress for the photoshoot. It will remove visible wrinkles and keep the shape accurate.
Some clothing store owners make mistakes in sleeve folding. If you want to fold the sleeve, do it properly as it looks decent. Otherwise, you can keep the sleeve unfold. Are you going to use a mannequin? Clean the mannequin too before you put the dress on it.
Step 4: Set Manual Settings In Camera For Clothing Photography
Capturing with auto settings isn’t going to help you to get great-looking clothing photos. On that note, you have to master manual settings and utilize them to get perfect-looking clothing pictures. Basically, you need to set ISO, shutter speed, and aperture properly.
For clothing photography, you should keep the focus length around f-8 to f-11. Shooting with low focus length won’t give you better-looking photos. Besides, you have to set the ISO sensitivity considering the light condition.
You can get the best result between ISO 400 to ISO 800. Make sure that there is no noise in clothing photography for ecommerce. It can distract potential buyers’ attention. What about the shutter speed? Well, you can set it to 1/125.
Step 5: Position Light Sources Properly
Put your camera on the tripod and focus on positioning the light sources properly. You can take multiple sample photos to inspect the best lighting position. The clothing item should look impressive and there should not be shadows on the product.
If your product color looks brighter in photos, increase the distance of the light sources. When you get unwanted shadows in the pictures, you can try to place the light source in a different direction.
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Step 6: Capture clothing photography for ecommerce
Have you followed the above steps? Now, you can jump into capturing your clothing product pictures. You have to make sure that the dress is shown entirely in the photograph.
Also, focus on small details such as the button, zipper, sleeve, and neck portions. Along with the front view, you should also capture the dress from the back and close view.
Stitching, tags, and fabric types should be visible in a closer view. You should keep the dress right in the middle of the frame. The focus of the viewers should be on the clothing item rather than anything else in the picture.
Step 7: Clothing Photography Editing
Last but not the least, you should edit your clothing photos to make clothing photography ready to get uploaded to an online store. If you don’t have the time to edit your own photos, you can order Photo Editing Services from a Professional Photo Editing Service Provider Company such as Clipping Way.
There’s a huge difference between unedited images and professionally retouched photos. Ghost mannequin or neck joint, retouching and color correction is compulsory for clothing photography for E-commerce. You’ll know more about that below.
Why Clothing Photo Editing is Important for E-commerce Store
Almost 99% of e-commerce product photos are edited anyhow that we can see online. For e-commerce clothing stores, it is really necessary to show realistic, right-colored, and shaped product photos.
The photos also must provide attention-attractive details. Most importantly, good product photos are a key to attracting more customers.
When a customer visits an e-commerce clothing store, their main focus will be on the products that they need or feel to have. If the site cannot showcase its products with proper photos, the site will hardly get customer engagements.
You need these kinds of e-commerce image editing for clothing photography: Background removal, Image reflection shadow, Color correction, ghost mannequin effect, etc. This photo editing can bring the best out of the e-commerce clothing store’s products to ensure a more attractive representation.
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How To Do This Type of Work
You can do this type of editing using Photoshop or other photo editing software and tools. If you have expertise in photo editing, it will be easy for you to do it yourself.
But it requires a fair amount of your time and effort. So, if you want to do it yourself, keep practicing and improve your skills. Then you can easily do the editing you need for your work.
As a professional, it may become hard for you to always provide that time and effort. So, you can use online photo editing services for your product’s photos.
The services have to be affordable and also properly finished so that you can be benefited. You can choose the services of Clipping Way because they can provide you with quality services and suggestions that will help you the most.
Type Of Photo Editing Services For Clothing Photography
Here you will learn about several photo editing services for e-commerce clothing stores. This part will help you to understand what kinds of image editing you may require for garments products and how they work.
1. Clothing Photography Background Removal
Background removal is one of the most used editing services for e-commerce clothing businesses. It is used to put more focus on the clothing products and replace them with some simple backgrounds. This gives the flexibility to capture photos with complex backgrounds. It also helps to shrink the file sizes.
The process of removing the background is quite simple. You can do it by using the Pen Tool, Object Selection Tool, Eraser Tool, Magnetic Lasso Tool, Quick Selection Tool, and so many other ways in Photoshop. You may find some free background removing software online. It is ideal to avoid those. Always try to do the task manually for better results.
2. Clothing Photography Shadow Creation
Shadow effects can increase the realistic look and make the object more attractive. This image editing often happens after the background removal. It will give a fresh touch to your images.
There are 3 types of shadow effects that you can add to your product images. Such as natural, drop, and reflection shadows. Natural shadow is seen when we put an object directly under the light. By adjusting color balance, we can simply show the shadow perfectly. You can choose between drop and reflection shadow creation according to your thought on creativity. It is totally up to you.
3. Adjusting Light Levels Of Apparel Photos
More or less lighting commonly ruins our images often. If you can adjust the light levels properly, it will increase the beauty of your product images. For adjusting the light level, you have to balance the contrast, white balance, saturation, and sharpness of the photos.
This thing has become so known that almost 70% of people, in general, edit their photos to balance the light levels and then they upload those online. So, as an e-commerce professional, you have to understand how to use this editing properly on your clothing product images.
4. Clothing Photo Cropping And Resizing
Photo cropping and resizing processes are quite simple but these have huge impacts. These techniques help to decrease the file size but hold the quality of the image which is great for your customer to browse your site with fewer internet buffer issues. Moreover, you can ensure your website browsing speed remains fast.
These types of photo editing require less effort. And if you take the services from Clipping Way, the service charges are super affordable. Try to remember excessive cropping or resizing can decrease the quality of the e-commerce product photos. So, try to avoid excessive cutting.
5. Apparel Photo Color Correction
Clothing photo color correction is not an easy task to do. You must have good color sense, image editing knowledge, and creative ideas to complete the task. You also have to know how to improve color tone, combination, and saturation. So, it can be said that it is the task of professional e-commerce product photo editing service providers like Clipping Way to do it.
You can add bright colors to attract your customers. Sometimes dark colors can do magic for your showcasing work. You can also use different colors on the same clothing and represent them uniquely. For these reasons, this editing work requires more effort and time. But don’t worry. If you choose a quality service provider for your work, you will see the changes differ in the editing work.
6. Clothing Photo Cleaning
It is a common issue that all of your clothing photos may not capture perfectly during photographing. This can happen because of low light, bad background, and so many causes. But it is not a complex task to clean your photograph. You can use the healing Brush tool, Clone stamp tool, and other tools in Photoshop to clean your product photos.
Photo cleaning is a very important issue for clothing product photos. Because the customer may watch your product at a glimpse. So, it can be vital to represent a clean and nice look for your products. You may not require this kind of service if you try to stay cautious about when you will capture the product images and also the processing period. If you feel that you need to clean some of your product photos before uploading, don’t hesitate to go for it.
7. Ecommerce Clothing Photography Compositing
Sometimes putting several photos together and creating a new one can brighten out the best for the product advertising images. This will help you with a different concept to work on and your customer surely will notice the differences.
This type of editing work demands more time and effort. You have to remove backgrounds, collapse objects, adjust light levels, work on color correction, and maintain the proper shape and ratio for the products and then you can call it for the day.
8. Ghost Mannequin Effect/ Neck Joint
When customers think about buying clothing, they surely think about how the clothing will fit them. That’s why we can use the mannequins used in clothing stores almost everywhere to provide some ideas about fitting. However, the mannequins don’t look great in photos. So, you can remove the mannequin but retain the effect after some photo editing. This will give a more attractive look to your clothing product photos.
This type of work requires expertise and experience. You can become an expert by practicing more using Photoshop. The Object selection tool, Pen tool, Eraser Tool, and other tools can help to do this.
9. Clothing Photo Color Matching
Color matching means you have to use the appropriate colors for your product as well as for the background. Otherwise, the whole work can become a failure. It is important to use brighter colors on the product than on the background. If the background color is brighter, then your product will not appear appealing to the customers.
It is also important to choose the appropriate color for the products you are displaying. Adding more color is not good. So, try to maintain the simple and bright colors according to the products and feel how they look. When you are satisfied, you can post it on your website.
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Things Need To Consider
Properly captured photos can lessen the processing or editing work by over 50%. So, when photo shooting your clothing products for your e-commerce store, try to capture fresh and clear photos without disturbances. Here are some points that you need to consider before and after you edit your clothing photos.
- Use the right equipment to capture the clothing photos.
- Always try to use proper lighting sources when you are shooting the photos.
- Don’t forget to balance the light levels and color combinations when you are processing the garments item photos for uploading them online.
- It will be great if you can keep it simple. So, don’t do over or excessive editing to ruin all the efforts.
- Always keep in mind what your customers want and what are the things they will like most when editing.
- Never think that spending money on editing photos for clothing photography is a waste. Believe me, it is a kind of investment for the e-commerce business.
Thousands of brands and companies like Amazon, Alibaba, eBay, etc. are selling their clothing products online and generating huge revenues. You can also create your own success story by following our clothing photography for E-commerce tips.
At this stage, you have gained the knowledge to execute clothing photography plans properly. Would you like to get expert assistance? Clipping Way is available 24/7 to assist you with clothing photography editing. Feel free to contact us.
Have a nice day!