The photos of your products are by far one of the most important elements of your e-commerce website. In the eyes of consumers, the photos that value the products are the information that drives the most to buy, in front of the product description and the customer reviews. E-commerce Product Photography is the most important things in online business. When it comes to e-commerce sites and online retail stores, there is no denying that product photography plays an important role in the customer’s buying behavior. Exposing your products with beautiful and high-quality images is the main asset of your store to increase the conversion rate in sales. In this e-commerce guide for perfect product photographs, we answered the most common questions and reveals professional techniques to help you create irresistible product images.
Never forget that visitors to your site can not touch, feel, or see the real products you offer them. Their only carnal relationship with your products is through the visuals contained in your product sheets. Optimizing them is not an option, it’s a must. This is the work we will discuss in this guide article. We will see at first how to take your products in the photo in the best conditions. We will then give you some tips to optimize your e-commerce photos and boost your sales. Also you can find Image background removal service easily from online to make your images more attractive.
The Latest Trends for E-commerce Product Photography:
The emergence of new growth drivers and innovations in online commerce is constant. For example, Nike experimented with the social network Snapchat, the first flash sale of products. It has marketed on the mobile application its Air Jordan III Tinker, which will officially come out in March 2018. Nike has broadcast on the social network a QR code. Users of the application could thus flash to access the flash sale. The basketball stock ran out in less than 30 minutes. Alibaba, the Chinese e-commerce giant, has launched Image Search, to allow users to search for products from photos. Google or eBay had done it before him.
Rules for Successful E-commerce Visuals:
The photographic rendering: Getting a good rendering goes through the creation of a quality visual. It is characterized in particular by colors faithful to the photographed object, the rendering of its details. It is used to avoid returns and especially to inform your visitors: “A picture is better than a thousand words”. On this basis, standardization follows. “A visual disparity in terms of quality, formats or backgrounds and clipping, directly penalize the credibility of an e-merchant. The homogenization of production, via a software that controls the production of photos and animations, eliminates any disparity and specially to produce visuals to the chain for any type of support “, details Laurent Wainberg. The same values are therefore used for the entire production chain: background, frame, exhibition, lighting, format.
How to choose the type of visual adapted to the product: Depending on the type of product and dissemination media (website, social networks, catalogs etc.), there are many possibilities. In the case of a product sheet, focus on simplicity and quality. A photograph of your product on a pure white background will allow the user to focus on the essential: the desired object. To go further, do not hesitate to vary the angles and add a magnifying glass to reveal the smallest details of an appliance, the material of a textile, the logo on a frame of glasses or the stone adorning a ring. For jewelry, technical parts or optics, macro photography is in order. In the case of clothes to photograph, there are several possibilities.
The most used techniques are shooting ghost mannequin to highlight the volumes. The flat photographs (flat-lay) are, in turn, ideal for stage clothes and accessories on social networks. These are visuals often prized by influencers on Instagram.
Photographic Material to Use for Your E-commerce Business?
Whether you are e-commerce, beginner or confirmed, whether it is a new site or an e-commerce platform … There are solutions adapted to each case. “Invest from the start in a beautiful camera and a mini photo studio. These are investments that will give you real independence, complete freedom and make a profit in the medium term. “Confirms Gregory Beyrouti. Side equipment, there are two types of studio, to begin and to be able to produce several kinds of visuals. The mini photo studio, equipped with a turntable. It has its own lighting system. It is software driven.
Most Important Things to Do for E-commerce Business:
Install a white background: The key to successful photos is to use a white background. The white background enhances your products and produces photos of much better quality. It also helps to ensure that the white balance is in focus, which makes the colors of your products look better. It is advisable to use a curved white background that allows a better rendering of volumes. For small products, place the installation on a table, for more flexibility and better adjust the brightness. You will find on the market tables specially designed for taking pictures. Otherwise, you can use any table, provided it is stable and allows you to install your white background. For larger products, things are a bit more complex. If you plan to take regular pictures, you can acquire a white backdrop. It will make your life easier. If not, use a large sheet of white paper and find support to stabilize it.
Take Pictures Near A Window: Unless you are a connoisseur of the world of photography, we do not recommend using artificial light sources. This requires a lot of know-how and expertise, but also a good budget. using natural light is the simplest and least expensive technique. Take your photos near a window and in a bright room (clear walls) to optimize the brightness. To obtain optimal conditions, the window must be located laterally to the left or right of the photographed object. Never face or behind. If you find that the light is too bright, cover the window with a curtain, a veil or even a thin white paper. Daylight is constantly changing. So get organized and take the photos quickly.
Use A Light Reflector: The only problem with taking pictures near a window is that the light hits the product only on one side. To avoid shadows and distribute light around the product, we recommend using a reflector. The simplest is to make a frame and affix aluminum foil to reflect the light and spread it on the side not exposed to the window. The reflector should be placed opposite the side where the window is. Play with the angle of the reflector to find the best position.
How to Optimize the Photos of Your E-commerce Products Images?
You now know how to take pictures of products. Here are some additional tips to optimize your e-commerce product photos before embedding them on your site.
Remove Background: It is advisable to remove the background of your photos, to reveal only your product on a purely white background. This is a very common practice in e-commerce, which allows valuing the products. This prevents the eye from being drawn to the background and focuses visitors on the product. It also gives a more professional and cleaner look to your photos.
E-commerce Product Photos Enhance and Suppression Back Plan:
To remove the background, the easiest solution is to use the Adobe Photoshop pen. This is not the only method possible, far from it. There are lots of free online tools to remove the background of a photograph. However, Photoshop allows you to get very clean renders. In Photoshop, you must use the pen and score points to define the product boundaries. You must go around the product, to circumscribe it. This makes it possible to create what is called the clipping path.
Professional E-commerce Product Photos using Clipping Path:
This technique allows you to separate the foreground object from the background, and thus isolate the product in the foreground by removing the background. Then, add to your circumscribed product a white background. This takes a little time, especially when the product boundaries are sinuous. This is the disadvantage. Know that you can outsource this task a little ungrateful to save your time. That is called Photoshop Clipping Path Service. Do you want to modernize your e-commerce website? Discover the 8 trends ergonomics/design on e-commerce sites in 2016.
Create Photos That Are True to The Products:
The goal is to present the product in the most accurate and authentic way. For the consumer, there is nothing more annoying than receiving a product that does not match the visual of the site. Wanting to value your products visually is of no interest. This will lead to returns and customer losses.
Enhance & Adjust Color for E-commerce Products Photos:
Be honest: show the product as it really is. Adjust the color balance so that the photo reflects the actual colors of the product. Play only on brightness and contrasts to give a professional show to your photos.
Use A Standard Frame: Using a standard framing is an efficient and simple way to give consistency to your products and harmonize your product pages. Start by choosing a size that fits all the products in your e-commerce catalog. The ideal size is somewhere between 1200 pixel and 1600 pixel for the longest side. This allows to use the zoom function and is suitable for formats used on social networks. The size you choose for your frame will apply to all your products. Remember to adapt it to the shape and dimensions of your products. If you have products that are longer vertically, a portrait frame may be more suitable. Conversely, if you have products extended in width, a landscape format will probably be more appropriate.
If your products have no homogeneity in terms of dimension, choose a square frame. To create your frame, the simplest solution is to create a new white file and resize it to the dimensions you want. Set the center point of the frame by creating a horizontal line and a vertical line at 50%. This will help you center your products.
Using this canvas makes it possible to homogenize the dimensions of your products on the photos, and to improve the rendering when your different photos are aligned (in the pages of your catalogs for example). In the illustration below, the first row was made without the frame (= sizing the products to the eye), the second with. We can clearly see the difference. On the first row, shirts do not all have the same dimensions:
E-commerce Product Photos Must Use Photoshop Template:
Reduce the size of image files: The heavier the images (at the weight of the file), the longer they are to load. The fact that there are images too heavy on your site helps to slow down and degrade the user experience. Internet users hate sites that take a long time to load. If you do not want to lose potential customers, you must pay close attention to the weight of your photos, and optimize them. There are several tools that can reduce the weight of images without significantly reducing the quality of images. You can use the “Save for the web” function of Photoshop, or a tool like Tiny PNG (which works for both PNG images and JPEG/JPG images). On this important topic, we refer you to the complete guide we had devoted to the art of optimizing images for the web (choice of format, compression, and good practices).
You have all the keys to succeed in taking pictures of your e-commerce products in the rules of art and to optimize them for your site. Your turn now! Taking the time to take and integrate beautiful photos on your site will allow you to give credibility, demonstrate your professionalism and ultimately attract more visitors.