As the competition is growing in eCommerce, online sellers are improving their product photography presentation to attract more customers.
360-degree product photography is such an effective method for product photography. Using the 360-product photography method, you can bring notable improvement to your online store.
It will help you to attract online shoppers more effectively. As a result, you will be able to get more sales.
Online sellers who have never tried 360-degree product photography often get confused about how to make 360-degree product photography to generate more sales. We are going to clarify that.
What is 360 Degree Product Photography?
360-degree photography is the 3D version of product photography. In this method, the entire surface of an object is presented in full-circle form.
So, shoppers can browse the product photo from all dimensions. The 360-product photography is captured by covering multiple angles of the item to showcase it properly. Through eCommerce Image Editing, photo editors combine different angles and make it a 360 photo.
This is the most detailed version of product photography. In regular photography, viewers can inspect the product from a specific angle only.
They have to assume how the product would look in real life from multiple angles. In 360 product photography, they can feel how the product looks. It’s like they are actually observing the original product.
At this point, you might be wondering how to get more sales through 360-degree product photography. Here are the valid reasons.
How To Make 360 Photo Product?
We need to capture a series of well-shot images to make 360 photos for products. Then, we have to attach those photos together to create a rotatable view.
1. Capture Images in Sequence
2. Maintain Consistency
3. Edit Your Images
4. Create the 360 Viewer
5. Export in the Right Format
1. Capture Images in Sequence
First of all, you should photograph your product from multiple angles. You may have to capture 24, 36, or 72 shots per product. Each product photo is taken at equal intervals as the product rotates.
For smoother rotation, you have to capture more frames. This is the main foundation to make 360 photo products.
2. Maintain Consistency
Without proper consistency, the photos won’t look professional. So, you have to make sure your lighting, background, and camera position stay the same.
This needs to be maintained throughout the entire photoshoot session. Any slight variation can ruin the flow of the final 360 product photography.
3. Edit Your Images
Have you captured the full rotation? Then, you have to edit the photos. In the post-production process, you need to remove dust, fix the background, retouch, and perform color correction.
This is mandatory for all sorts of products. Every professional photographer and online sellers follow this process.
4. Create the 360 Viewer
Many applications are available to bring the 360 effects. Adobe Animate is a professional 2D animation software that you can use. Also, you can use Sirv and Webrotate360.
The 360-degree photo product should be smoothly scrollable with product spin. You can also outsource your image editing task to Clipping Way.
5. Export in the Right Format
It’s highly important to save the file in the right photo format. So, which format should you use? Well, it depends on where you plan to use the image.
You have to export your final 360-degree product photography as HTML5, MP4, or GIF. Most of the e-commerce platforms support HTML5 viewers.
360 Product Photography Equipment
1. Turntable
2. Camera & Lens
3. Tripod
4. Lighting Kit
5. Background Setup
6. Photo 360 Making Software
How To Shoot 360 Product Photography?
Precision is the main key to shooting 360 product photos. You have to be patient for shooting a 360-degree product photography. You don’t need to be a professional photographer. But you do need to follow a proper system.
1. Prepare The Product
Some people think that photography is the process where the photo preparation starts. But you have to go beyond that.
To prepare the product for a photoshoot, you should clean up dust, remove stickers, marks, and any other distracting elements. You have to make sure the product is centered. A clean product brings a clean result.
2. Build Your Setup
Start by placing the product on a turntable. Then, you have to set a suitable background. A white background is recommended.
If you don’t have a suitable background, you can get the background removal service. Make sure that you are shooting with proper lighting. If there is any harsh shadows, try to change the angle to avoid them.
3. Keep the Camera Still
It’s important to keep the camera still during a photoshoot. A tripod is the best option for that. You should mount your camera on a tripod.
Then, lock it in a suitable place. The camera has to stay completely still when the product rotates. All professional photographers use a tripod to shoot 360 product photos.
4. Rotate & Shoot
This is the most important step. You have to turn the product slightly to capture all possible angles. It’s better to take shots from every 10°.
Make sure that you capture one shot per rotation. You have to repeat until the product makes a full 360° turn. For a 24-frame rotation, you need to rotate every 15°.
5. Use Manual Camera Settings
Many photographers make the mistake of using the auto mode. In automatic mode, there is less control over the photography. You should set your camera to manual mode.
Keep the ISO low to avoid grain. Then, adjust the aperture for sharp focus. Set the shutter speed depending on the lighting to make 360-degree product photography.
6. Check Each Frame
Don’t finish the photoshoot without checking each frame. After shooting, you should review each image.
You have to check for issues like blur, lighting change, product movement, and any other imperfections. Without fixing those things in the photoshoot, it’s very difficult to fix them in the post-processing.
Get More Sales Through 360 Degree Product Photography?
- Bring More Conversions
- Adopt With The Changes
- Improve Online Store Engagement
- Stay Ahead Of Competitors
- Reduce Returns
Bring more conversions
Sales in eCommerce are fully reliant on product photography. High-quality product photography brings 90% more conversion than regular photos.
In fact, you may not even get a single conversion using unprofessional images. So, image is the ultimate factor with the highest priority. You must accept that to get better results from your online store.
On this note, you can rely on 360 photography to get more conversions. When you present an eCommerce product from all possible dimensions, it will automatically influence the online shopper to see the product closely.
There are more chances of getting clicks to see the product details. It will increase the conversion rate of your eCommerce website.
Adopt With The Changes
The eCommerce market is a dynamic field. The market value of eCommerce industry is expected to reach US$4.32tn in 2025. Can you imagine the competition in this sector?
To survive in this tough competition, your online business should adapt to the changes that work. 360 Product Photography is a proven method.
Following the latest product photography trends will help your business to stay in the limelight. You will be able to get closer to the potential clients.
Otherwise, your photography will be lost among other ordinary-looking photos. People are searching for eCommerce product that impresses them. 360-degree product photography is the perfect choice for that.
Improve Online Store Engagement
Your online store engagement is directly connected with the sales. At the same time, it is also important to improve the visibility of your eCommerce website.
When someone visits your online store, they will stay only when your online store is well-decorated using high-quality photos. They should be convinced by the product photography presentation.
Using 3D product photography will give you access to do that. This is a crucial aspect of how to get more sales through 360-degree product photography.
You must admit that eCommerce Image Editing is directly related to the ultimate look of your product photography. Doing it properly will surely improve your online store engagement.
Stay Ahead of Competitors
To get more sales in eCommerce, you must have to do something special than your competitors. Only then you can stay ahead of competitors.
On that note, you can use the product photography post-processing for that. You can present your product with proper details from all angles. This is a better way to represent products.
So, you will stay ahead of competitors. According to the survey, 87% of online shoppers give priority to the product photo more than anything else.
So, a better presentation will help you to win more clients. Would you like to get the advantage? You can try the eCommerce Image Editing Service by Clipping Way.
Reduce Returns
Returns are the most frustrating factor for e-commerce owners and online sellers. To see your online business grow, you must work on reducing the return rate.
Otherwise, many of your sales will be converted as returns. So, how can you reduce the product return rate? We have done a survey on the USA’s active online shoppers.
They have expressed that the most common reason for the return is unmatching products with photos. In 360-degree product photography, you can showcase the original look of the product.
So, it will eliminate the most common reason for product returns. It will give you peace of mind by not worrying about the returns.
3 Special Benefits Of Using 360 Product Photography
(1). 360-degree images allow customers to view products from every angle. It reduces doubts and makes them confident about purchasing decisions. This improves the conversion rates.
(2). When customers see the product in full detail before purchasing, they are properly informed about the actual product. It will help to decrease return rates by around 71%.
(3). Interactive visuals keep online shoppers engaged for a longer time. The ability to rotate and zoom in on products improves user experience. It influences them to buy the product.
Wrap Up
Now, you should have a better idea of how to get more sales through 360-degree product photography.
At the same time, you might be confused about where to get the editing. Don’t be worried. Clipping Way is available 24/7 to assist product photographers, online sellers, and eCommerce owners.
You can get any type of Product Photography editing services such as background removal, clipping path, product retouching, color correction, color changing, and shadow creation. Customized editing services are available according to your requirements. Overall, it will boost the sales for your online store. Let’s try it.
FAQ’s
How to 360-degree product images?
You can use a turntable, a tripod-mounted camera, and consistent lighting to capture multiple angles of your product. Then, you have to combine those images using photo editing applications to get a 360-degree photo.
What is the best angle for product photography?
Eye-level and 45-degree angles are recommended by pro Product Photographer to get the best shot. Overhead shots are great for flat-lay product photography items. You should focus on highlighting details.
Which mode is best for product photography?
Manual mode gives you full control over camera settings. It is the best mode for product photography. You should set the aperture for depth of field control. You should avoid auto mode.
How many photos do I need for a 360 spin?
You need to use 24 to 72 images for 360-degree product photography. You should go with 72 frames for super smooth rotation. For a basic rotation use, 24 images are used. So, it depends on how detailed you want the rotation.
Can I shoot 360 product photos with a phone?
A phone can take decent photos. Compared to the Camera, it lacks the controls and consistency needed for professional 360 spins. If you’re serious about quality, a mirrorless camera is the better choice.
Do I need a turntable for 360 photography?
Yes, you need a turntable for 360 photography. It keeps your product rotating in equal steps. So, each angle is perfectly captured. Without a turntable, it’s very challenging to maintain the consistency.
