Best Background Color for Product Photography

Product photography is the ultimate way to represent your eCommerce brand or online stores. Online buyers are going to purchase the product based on the product image. So, you have to focus on both the product and its background. How to choose the best background color for product photography?

Through this article, we are going to inform you of some tricks to choose the best background color for product photography according to the products. You can get rid of the original background with Clipping Path Service.

Then, you can replace it with any other background color.  This is going to make your online store well-decorated and more professional with perfect-looking image backgrounds.

How To Choose The Best Background Color for Product Photography?

Choose According To the Platform

First of all, you have to take yourself out of the concept of using a similar background for all platforms. Pure white background and transparent backgrounds are suitable for product photography.

You can also consider light gray and off-white backgrounds as the secondary option. You need to pick the background color for product photography based on which platform you are going to use.

When you are going to upload your product photos to Amazon, eBay, Etsy,  or Walmart, you have to follow their specific product image requirements. Otherwise, you won’t be able to get approval for your product photos.

To upload product photos on your own website or online store, you should follow a similar pattern so that it looks attractive to visitors.

Keep Contrast Between Background Color and Object 

There should be a difference in light color dentistry between the product’s color and background color. The product should look highlighted, not the background.

It’s better to use a light background color compared to the product’s color. Gray, Beige or Light Brown, Light Blue, Light Pink, and Mint could be the best background color for product photography.

In eCommerce stores, you have to upload multiple product images of the same item. You can consider those colors to use for secondary and optional images.

But, make sure that the platforms don’t have any restrictions with the background color. You should not use a darker background that overshadows the actual product. Also, you can have a look at the trending color palettes to get some ideas.

Best Background Color for Product Photography in Social Media

We can try being more creative about the background color while promoting a product on social media or running an advertising campaign through social media platforms.

As there is no restriction about the background color, you can choose Pastel Pink, Gradient background, and light gray for fashion accessories photos. It will draw the attention of your target audience.

For beauty products, you can choose Wood, Marble, and Fabric textured backgrounds based on the product color. For tech gadget photography, you can consider using a solid color background according to the gadget’s color. The solid color should complement the product color to make it look more appealing.

Carry Brand Identity Through Colors

By maintaining a similar type of background colors and textures you can carry your brand identity to make it recognizable through product photography.

In that case, you have to choose a light color background that matches well with your brand’s theme. At the same time, the color should have a contrast with the product color.

White, Gray, Green, and Navy Blue could be a perfect match as the background when your website color scheme is based on white color. For solid color themes like red and yellow, you can choose between Gray, Light Blue, Light Pink, Wood, Marble, Beige, and Light Brown to bring a perfect color combination.

Avoid Busy Backgrounds

While choosing the best background color for product photography, you must avoid busy backgrounds that take away the appeal from the actual target product.

When you are advertising your product or running a promotional campaign about your brand awareness, you should not keep any external stuff in the background that’s irrelevant to the product.

Otherwise, it can ruin the synchronization between the background color and the object. As online buyers are going to visit your website from multiple devices, you need to inspect the background color and overall presentation from devices like mobile, tablet, and PC.

The background color should not look distracting from any device. Inspect the product photography from the buyer’s point of view.

Do Proper Post Production Work

Finally,  you need to put the finishing touch to ensure the best background color for product photography by doing the post-production work properly.

Without proper post-processing, the background color of eCommerce product photography won’t be ready to compete with your competitors. The best option will be to get assistance from experts.

On that note, you can outsource the image editing tasks to Clipping Way. They are a well-reputed trusted Image Editing Company assisting product photographers and eCommerce owners with product photo editing.

You can get the best background color for your product photography at a reasonable price of $0.25 per photo only. Let’s have a try now with a free trial.

Final Thoughts

To get the best background color for product photography, we can’t rely on a specific color or pattern for all platforms. We need to be flexible according to the platform and product color. White, Transparent, and Gray backgrounds are suitable options to go for most of the products.

Clipping Path Service can assist you in getting the perfect background for all platforms without taking multiple shots. To drive more sales for your online store, you must be careful about following a suitable background color pattern.

FAQ’s